Gaming on Wheels (GoW)

YouTube

Enable high-fidelity and context-aware gaming inside vehicle infotainment systems by integrating games with car functions, while preserving driver safety and system performance. Users can play AAA titles via cloud streaming, web based casual games, system integrated games on the edge, and AR games over ADAS video feed.

Key Value Proposition

High-fidelity and casual games, tailored for vehicles
Vehicle-to-game interactions (steering, HVAC, lights, seats)
Low latency streaming (<100 ms) and ~10 Mbps bandwidth
Optimized CPU usage to maintain IVI responsiveness

FEATURES & BENEFITS

Multi-Genre Gaming, Vehicle-Tailored

Feature: Support for console-quality, casual web, and bespoke vehicle-exclusive titles.
Benefit: Deliver varied engagement—rear-seat entertainment to long-drive immersive experiences—while keeping OEM branding and control.

Vehicle-Game Integration

Feature: Games can read and/or influence permitted vehicle interfaces (steering wheel inputs, ambient lights, HVAC, seat actuators) under OEM rules.
Benefit: Create context-aware gameplay and immersive experiences tied to real-time vehicle state.

Contextual Engagement Engine

Feature: Nudge and personalize game suggestions using route, ETA, occupancy, time-of-day and vehicle context.
Benefit: Higher engagement by surfacing appropriate content for the driving context and occupants.

Performance & Low Latency

Feature: End-to-end latency <100 ms using ABR, regional servers, GPU encoding and WebRTC. Bandwidth optimized to ~10 Mbps.
Benefit: Smooth, responsive gameplay without overloading the IVI, even in network-variable conditions.

IVI Resource Optimization

Feature: Minimal CPU footprint and client-side optimizations to preserve IVI responsiveness.
Benefit: Maintain core infotainment performance while running games in parallel.

Phone as a Controller

Feature: Integrate the controller layout as part of OEM existing mobile app, use the existing connectivity functions to interact with games
Benefit: No need for additional controller hardware and Game specific controller layouts to ease playing.

Security, Privacy & Safety-first

Feature: Dynamic audio/display switching based on vehicle speed; strict need-based access to user data.
Benefit: Protect drivers and user privacy while enabling rich passenger experiences.

Multi-region & OEM Support

Feature: Bosch-managed infrastructure across regions, white-label options, and analytics dashboards for OEMs.
Benefit: Faster go-to-market and centralized ops for multi-region deployments.

USE CASES / WHO IT’S FOR

OEMs (Infotainment Product Teams)

OEMs (Infotainment Product Teams): Differentiate vehicle entertainment with tailored gaming features and analytics.

Game Developers / Publishers:

Game Developers / Publishers: Access a new market via vehicle-tailored game mechanics and integration of APIs.

End Users (Rear-Seat / Passengers)

End Users (Rear-Seat / Passengers): Enjoy console-quality or casual games during long drives, charging, or waits.

HOW DOES IT WORK?

Integrate the GoW SDK
A lightweight SDK integrates with approved vehicle APIs and the infotainment UI under OEM control, enabling secure access to permitted vehicle functions.
Define permissions & safety rules
OEMs configure which vehicle interfaces are permitted and specify dynamic safety rules such as speed-based display and audio switching.
Stream, deploy to edge, or run locally
Games can be delivered via cloud streaming or installed to the vehicle’s edge device for offline play. Edge installed games use the GoW SDK to access permitted vehicle functions for immersive gameplay while enforcing OEM safety and security policies.
Monitor and iterate
Bosch provides dashboards for usage metrics and supports coordinated updates and personalization in collaboration with the OEM.

PRICING SUMMARY

Flexible OEM pricing based on scope, geography, white-labeling and integration depth. Contact our team to discuss licensing and deployment models.

DEPLOYMENT & SPECIFICATIONS

Deployment & Licensing

Modes: Cloud-streamed and/or edge-installed (hybrid).
Branding & regions: White-label UI, localization, multi-region ops.
Licensing: BYOL for streamed titles per publisher policy with OEM safety/region rules enforced.

Compatibility

IVI OS: Android Automotive (AAOS/GAS), Linux
Displays: Passenger (PID), Rear-Seat (RSE), Center display (CID; policy-gated)
Controllers: Certified gamepads + mobile controller app

KPIs (Targets)

<100 ms end-to-end latency (target)
~10 Mbps typical bandwidth
IVI-safe resource governance (navigation/media stay responsive)

Ecosystem & Partners

Publisher onboarding/validation for in-car scenarios
Controller compatibility
Optional payment/cloud partners
Analytics for adoption/retention